01 · minimalopen ↗
Plain
Brief. Text only. Bone background, navy type, mono eyebrow, no illustration. Headline, one paragraph, four numbered steps, a small table.
What happened. Kept the type scale and the table block. Too anonymous on its own.
Design lab
The concept came from the name: Theseus, the labyrinth, and the ship rebuilt plank by plank. Then seven single-file prototypes along a spectrum from minimal to outlandish, each with the brief that produced it. The third one became the site, and the seventh replaced its hero. Nothing was deleted.
Palette from the logo: navy #1c2341, gold #f4d98b, bone #f6efdd. Type: Geist, Geist Mono, Instrument Serif for one italic word. Open the playground to change any of it live.